DM Hell - The 7 Deadly Sins of Direct Messaging
Let’s go through the 7 deadly sins of direct messaging, in order to to our part in making the world’s inboxes a more wholesome, respectful place…
Let’s Build The Cambridge Analytica of Music - Using Psychographics for Promoting Singles
The internet has given us scary, powerful tools to get a message infant of people. As artists, let’s use this power for good.
Case Study – Writing A Bio with Crystalena!
When long time friend and fan Crystalena needed help with her bio, we kept the transcript of the conversation, remixed it into article format, and with her permission, are raising this pop rock queen as the golden standard.
10 Free Ways To Promote Your New Music Release - From Adequate to Amazing
Buckle your rhinestone-studded seat belts, and let’s go for a ride! These are ten ways to promote the release itself, in a loose order from adequate to amazing.
Your Newsletter is NOT Spam! Do’s And Don’ts To Keep It Legal
Social media platforms come and go out of style, but what do fans use to sign up for the next one? That’s right, their email address.
Let Them Eat Candy: Acquiring Sweet Bribes For Networking Purposes
Have you ever considered leveraging this sugary, instant popularity booster for business purposes?
What’s Up With The Current State Of Music Journalism?
Ah, music critics. Behold an industry being forced to adapt to the modern, internet age. Sound familiar?
How To Write A Quick Pitch For SubmitHub by Ear To The Ground’s Greg Jones
Everyday we get dozens of new submissions. Some of them include a “quick pitch” where they explain a bit about themselves. Here’s some advice on writing a good quick pitch for the SubmitHub platform.
What Is A “Professional Email Address”?
The written content of a professional email has been taught by many a high school language teacher, but I wanted to put together this article to go in-depth about the email account name itself.
How Food Advertising Strategies Can Be Used For Music Promo
I think it could be possible for us songwriters to learn to market our finished compositions by watching what the snack industry is doing.
Facebook Cracks Down On Engagement Baiting – Here’s What You Need To Know
Facebook announced a change in their algorithm which would crack down on public pages using “engagement baiting” as a strategy to increase reach. Here’s what this means for you.
Is This Music Publicist Legit? 5 Red Flags
From my own experience, talks with real publicists & blogs, and some research, here are five red flags to watch out for when vetting PR agencies.
The Worst Music Bio Ever
A lot of talented musicians have trouble talking about their art. They compose and play beautiful music, but can’t figure out how to get their message across to those who haven’t heard the material before.
10 Ways To Distribute Your EP: From Bland To Brilliant
These are ten ways to distribute your EP, loosely ranked from bland to brilliant.
Grow A Seed Launch Into A Music Release (Like Taylor Swift)!
With the modern stat that less that 1% of albums breakeven on sales alone, many independent artists are left asking themselves “how the heck will I make my money back?” The answer is to have fans to sell it to.
Stop Chasing Mainstream Radio!
If you ask artists what their dream in music is, a lot of them will answer “to hear my song on the radio!” and they’re talking mainstream, countdown of the charts radio.
Growing Your Mailing List Is Like Ice Skating
Anyways, what does this have to do with mailing lists? Well, both sports have their own moves and rules. In the rush of everyone in my city being so darn happy, I’m going to compare different mailing list “moves” to both sports.
Be Your Publicist’s Dream Client by 23rd Hour
We believe that being awesome clients can be a key differentiator. We are thus starting a series to inspire other musicians to use this strategy to advance their careers.
What Musicians Need To Know About Blog Interviews
Congrats, you landed an interview! You’re excited, we’re excited, we’ve set up a date and time, and you’re counting down to it. Here are a couple of things myself and other music bloggers would love to let you know.
5 Reasons Why Growing Music Blogs Are The Best For Growing Artists
Most artists I meet want press. Does this sound like you? If you’ve just released one of your first singles or EPs, you might have been looking around at all the big-name magazines – but have you ever considered small blogs?