Sending Birthday Cards To My Email List - The End of An Era
A few years ago I embarked on fan-building campaign that was over the top, even for me. I would handwrite birthday cards to my email list.
Growing Your Mailing List Is Like Ice Skating
Anyways, what does this have to do with mailing lists? Well, both sports have their own moves and rules. In the rush of everyone in my city being so darn happy, I’m going to compare different mailing list “moves” to both sports.