Should Your Brand Be Inclusive or Exclusive?
Inclusive brand, exclusive brand… Both have their pros and cons, so let me help you figure out which direction to take yours!
Zero To Hero - Become The Hero of Your Personal Brand in 7 Steps
Be sure to download the free workbook full of tactical strategies and actions for each step!
Case Study – Writing A Bio with Crystalena!
When long time friend and fan Crystalena needed help with her bio, we kept the transcript of the conversation, remixed it into article format, and with her permission, are raising this pop rock queen as the golden standard.
Your Personal Brand Is An Ice Cream Cone
Just like one of the many tubs of ice cream seeking to be chosen as a cone, your personal brand needs to stand out, be memorable, and attract the right fans.
The Worst Music Bio Ever
A lot of talented musicians have trouble talking about their art. They compose and play beautiful music, but can’t figure out how to get their message across to those who haven’t heard the material before.
You Are A Pine Tree. Act Like It.
This article isn’t a book review, but rather my thoughts on how some of the philosophies Noah Fleming presents can apply to independent musicians.
10 Do’s And Don’t’s For Your Next Business Card Design
If you are an active member of the music industry, you’re going to need business cards.
Are you EXCITED About Your Brand?
NOTE: THIS ARTICLE IS PREACHY, PEACHY AND MOTIVATIONAL SPEECHY.
Market Your Music Like a Full-Grain Leather Handbag
Underground music, much like that gorgeous cross-body in a high-end shop window, is a luxury product. You should enjoy yourself, and receive impeccable customer service.