Happy New Year! Welcome to Pop of Colour’s annual list of music industry predictions for the coming year. 2021’s can only turn out more accurate than the year before, right?

This article will break down the two different types of nostalgia that are most relevant to artists, and how to use them to unlock a whole new level of connection with your fans.

Verifi Media has launched their first live instance of a blockchain product in action with Netherlands-based music distributor FUGA.

As creatives, we’re naturally more sensitive to the world around us - it’s what makes us able to tell our stories and share our messages like no other.

The internet has given us scary, powerful tools to get a message infant of people. As artists, let’s use this power for good.

Your colourful internet music business nerd is back again to present his 10 Music Industry Predictions for 2020…

Enterprise Gamification is when a company takes its customer loyalty program and adds some fun, interactive elements in an effort to reward repeat business from new customers, and keep even their regulars on their toes.

The music industry is one of exponential innovation. There’s no telling where we’ll be a year after I, Clarence, the Pop of Colour boy, write this post.

You want to make your fans feel like stars – recognize and reward them publicly for their loyalty.

Do you know how songwriters get paid royalties? Introducing Blockchain. It’s secure, digital ledger whose main feature is decentralization.

I think it could be possible for us songwriters to learn to market our finished compositions by watching what the snack industry is doing.

The “Starving Artist” trope is hard enough to prove wrong as it is, making it even harder are these three Canadian laws that are essentially siphoning revenue away from us.