Creative marketing agency that specializes in music.
music business, music industry, music marketing, music blog, music publicist, creative marketing agency,
17567
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Brand Management Agency

Hey there, I’m Clarence!

I’m a professional brand manager and music business nerd. Pop of Colour is my agency that seeks to help creatives turn up the volume on their authentic selves, thereby cutting thorough the noise and attracting their ideal paying fans.
Alongside my private services, I also host workshops, write a twice-monthly blog, host a music business late night show, and work hard to make people feel special.
  • At Pop of Colour, we take artist bio writing seriously. When long time friend and fan Crystalena needed help with her bio, we kept the transcript of the conversation, remixed it into article format, and with her permission, are raising this pop rock queen as the golden standard...

  • The year may be 2020, but foresight in an industry as wild as the music business certainly isn’t. Your colourful internet music business nerd is back again to present his 10 Music Industry Predictions for 2020… ** Read Next: 10 Music Industry Predictions For 2019......

  • Did you know you don’t have to be right at your computer or phone in order for statuses and photos to be posted to your professional social media feeds? You can schedule them to send out at a specific time, on a specific day, far in advance. This is a strategy I lean on a lot, as I have way too many things to get done in a day to be on social media all day, getting distracted. Let me share with you five reasons to schedule your social media posts ahead of time....

  • In the new music business, a lot of startups are forming with the goal of helping independent artists, a classification that has never had the numbers and power it does now at any other point in history. Pop of Colour is one of them. As......

  • Olivia King is a pop artist who knows the definition of hard work. Her daily routine consists of responding to all her emails, filming content for her hundred of thousands of social media followers,  co-writing for hours, hitting the gym, cooking dinner, recording music in......

  • Just like one of the many tubs of ice cream seeking to be chosen as a cone, your personal brand needs to stand out, be memorable, and attract the right fans. The benefits to building a strong personal brand are that it allows you to stand out, charge more, and attract fans. ...

  • Growing up and now working in music industry has led me to track down the answers to different questions I asked myself about the radio edit machine over the years, and how you, an independent artists not on commercial radio (yet) can take queues from what major label singles do and use it for success in the streaming age....

  • How to copyright your music is one of the first things you, an artist, ought to be learning how to do in preparation for a music release. It’s what separates the boys from the men, the amateurs from the pros, and the rhinos from the unicorns. While by legal definition, copyright is yours as soon as you affix your creation to something - paper, a recording, etc... These are ways to prove your ownership....