DM Hell - The 7 Deadly Sins of Direct Messaging
Let’s go through the 7 deadly sins of direct messaging, in order to to our part in making the world’s inboxes a more wholesome, respectful place…
Let’s Build The Cambridge Analytica of Music - Using Psychographics for Promoting Singles
The internet has given us scary, powerful tools to get a message infant of people. As artists, let’s use this power for good.
Case Study – Writing A Bio with Crystalena!
When long time friend and fan Crystalena needed help with her bio, we kept the transcript of the conversation, remixed it into article format, and with her permission, are raising this pop rock queen as the golden standard.
10 Free Ways To Promote Your New Music Release - From Adequate to Amazing
Buckle your rhinestone-studded seat belts, and let’s go for a ride! These are ten ways to promote the release itself, in a loose order from adequate to amazing.
Let Them Eat Candy: Acquiring Sweet Bribes For Networking Purposes
Have you ever considered leveraging this sugary, instant popularity booster for business purposes?
How To Write A Quick Pitch For SubmitHub by Ear To The Ground’s Greg Jones
Everyday we get dozens of new submissions. Some of them include a “quick pitch” where they explain a bit about themselves. Here’s some advice on writing a good quick pitch for the SubmitHub platform.
Welcome To Social Media Hogwarts
Every creative entrepreneur (that would be you) has their strengths when it comes to managing professional social media. Today, I boiled them down to the main four and created a personality quiz that identifies where you feel most comfortable. Bonus: it’s Harry Potter themed.
10 Ways To Distribute Your EP: From Bland To Brilliant
These are ten ways to distribute your EP, loosely ranked from bland to brilliant.
Grow A Seed Launch Into A Music Release (Like Taylor Swift)!
With the modern stat that less that 1% of albums breakeven on sales alone, many independent artists are left asking themselves “how the heck will I make my money back?” The answer is to have fans to sell it to.
Growing Your Mailing List Is Like Ice Skating
Anyways, what does this have to do with mailing lists? Well, both sports have their own moves and rules. In the rush of everyone in my city being so darn happy, I’m going to compare different mailing list “moves” to both sports.
Be Your Publicist’s Dream Client by 23rd Hour
We believe that being awesome clients can be a key differentiator. We are thus starting a series to inspire other musicians to use this strategy to advance their careers.
Do Free Songs And Email Lists Go Together?
Are free digital downloads still a relevant way to create fans? You know what I’m talking about: the “sign up for our email list and receive a free track;” a track that’s also available in the iTunes Store.
“5 Essential Music Promotion Tools” – A Reply To The Somber Lane
The five essential music promotion tools The Somber Lane named were: an email address, a Facebook page, a BandCamp page, a YouTube channel, and a website. I’m going to break down each of these.