How To Use Nostalgia To Connect With Your Fans
This article will break down the two different types of nostalgia that are most relevant to artists, and how to use them to unlock a whole new level of connection with your fans.
DM Hell - The 7 Deadly Sins of Direct Messaging
Let’s go through the 7 deadly sins of direct messaging, in order to to our part in making the world’s inboxes a more wholesome, respectful place…
Ariel Hyatt on Music Publicity, Brooklyn Offices, and Long Term Success
In which I get to catch up with my former boss, the founder of CyberPR, author of four books, international music conference speaker and badass CEO Ariel Hyatt.
Case Study – Writing A Bio with Crystalena!
When long time friend and fan Crystalena needed help with her bio, we kept the transcript of the conversation, remixed it into article format, and with her permission, are raising this pop rock queen as the golden standard.
The State of Social Media in 2019 - And Where Artists Can Win!
This article covers the state of Facebook, Instagram, Twitter, YouTube, and LinkedIn at the start of 2019.
Is This A Scam? Find Out With The STOP Method
With the independent music business being the Wild West, it’s no surprise that snake oil salespeople have shown up to try and take advantage of emerging bands and artists trying to build a career.
How To Make The Most of A Music Festival Slot As A Local Artist – Ottawa CityFolk
If, in the current state of the music industry, live performances are an artist’s bread and butter, then a music festival slot is an ornately decorated, multi-tiered cake.
10 Ways To Encourage Women In The Music Business
All are legit ways to let women in the music business know we are welcome here and valued. Let’s get started.
Your Newsletter is NOT Spam! Do’s And Don’ts To Keep It Legal
Social media platforms come and go out of style, but what do fans use to sign up for the next one? That’s right, their email address.
What’s Up With The Current State Of Music Journalism?
Ah, music critics. Behold an industry being forced to adapt to the modern, internet age. Sound familiar?
5 Ways to Rock Every Music Interview by Jasper Ansen
Ready to get media savvy? Here are five ways to rock every music interview!
How To Write A Quick Pitch For SubmitHub by Ear To The Ground’s Greg Jones
Everyday we get dozens of new submissions. Some of them include a “quick pitch” where they explain a bit about themselves. Here’s some advice on writing a good quick pitch for the SubmitHub platform.
What Is A “Professional Email Address”?
The written content of a professional email has been taught by many a high school language teacher, but I wanted to put together this article to go in-depth about the email account name itself.
Synch Licensing Deals Are The Tinder Dates Of The Music Business
Just like Tinder, Bumble, or any similar app, there is a format and technique to presenting yourself to get the most out of your experience. Swipe, and this article will present them to you.
Is This Music Publicist Legit? 5 Red Flags
From my own experience, talks with real publicists & blogs, and some research, here are five red flags to watch out for when vetting PR agencies.
Automated Twitter DM’s Are Trash – Here’s Why
So, your friend wants to set up automated Direct Messages on their Twitter account. Do us all a favour and show them this article – after you finish face-palming, of course.
Be Your Publicist’s Dream Client by 23rd Hour
We believe that being awesome clients can be a key differentiator. We are thus starting a series to inspire other musicians to use this strategy to advance their careers.
On the Importance of Genre by Ear To The Ground’s Greg Jones
Writer types like to categorize things; musician types like to defy the rules and use their creativity to create “genre bending works of art.” When these two worlds clash, there ends up being a problem.
How To Cold Email A Music Curator
If you’ve got a big release or show coming up, you might have been looking around at blogs, podcasts, radio and, (gasp) even print media.