Absurdity, when it comes to personal branding, allows you to be as over-the-top, campy, tacky, or colourful as you please.

As creatives, we’re naturally more sensitive to the world around us - it’s what makes us able to tell our stories and share our messages like no other.

Inclusive brand, exclusive brand… Both have their pros and cons, so let me help you figure out which direction to take yours!

Wild; fantastic; unapologetically pink. These are just some words to describe PI3RCE.

Be sure to download the free workbook full of tactical strategies and actions for each step!

When long time friend and fan Crystalena needed help with her bio, we kept the transcript of the conversation, remixed it into article format, and with her permission, are raising this pop rock queen as the golden standard.

Just like one of the many tubs of ice cream seeking to be chosen as a cone, your personal brand needs to stand out, be memorable, and attract the right fans.

While every artist has their own style, the performer should always be the best dressed in the room.

Today I’m going to draw up the comparison between that apartment, and your musician social media profiles.

If you are an active member of the music industry, you’re going to need business cards.

NOTE: THIS ARTICLE IS PREACHY, PEACHY AND MOTIVATIONAL SPEECHY.

With the modern stat that less that 1% of albums breakeven on sales alone, many independent artists are left asking themselves “how the heck will I make my money back?” The answer is to have fans to sell it to.

Today I want to focus on, from my experience and the way the industry is going, what good managers, labels and others are looking for in artists.

Underground music, much like that gorgeous cross-body in a high-end shop window, is a luxury product. You should enjoy yourself, and receive impeccable customer service.