There is Power in Absurdity
Absurdity, when it comes to personal branding, allows you to be as over-the-top, campy, tacky, or colourful as you please.
Your Brand x Cause - How To Support Without Burning Out
As creatives, we’re naturally more sensitive to the world around us - it’s what makes us able to tell our stories and share our messages like no other.
Should Your Brand Be Inclusive or Exclusive?
Inclusive brand, exclusive brand… Both have their pros and cons, so let me help you figure out which direction to take yours!
PI3RCE on Influencers, LA, and Instagram
Wild; fantastic; unapologetically pink. These are just some words to describe PI3RCE.
Zero To Hero - Become The Hero of Your Personal Brand in 7 Steps
Be sure to download the free workbook full of tactical strategies and actions for each step!
Case Study – Writing A Bio with Crystalena!
When long time friend and fan Crystalena needed help with her bio, we kept the transcript of the conversation, remixed it into article format, and with her permission, are raising this pop rock queen as the golden standard.
Your Personal Brand Is An Ice Cream Cone
Just like one of the many tubs of ice cream seeking to be chosen as a cone, your personal brand needs to stand out, be memorable, and attract the right fans.
The 10 Commandments Of Onstage Fashion
While every artist has their own style, the performer should always be the best dressed in the room.
Social Media Profiles Are Apartments – Clean Yours!
Today I’m going to draw up the comparison between that apartment, and your musician social media profiles.
The Worst Music Bio Ever
A lot of talented musicians have trouble talking about their art. They compose and play beautiful music, but can’t figure out how to get their message across to those who haven’t heard the material before.
You Are A Pine Tree. Act Like It.
This article isn’t a book review, but rather my thoughts on how some of the philosophies Noah Fleming presents can apply to independent musicians.
10 Do’s And Don’t’s For Your Next Business Card Design
If you are an active member of the music industry, you’re going to need business cards.
Are you EXCITED About Your Brand?
NOTE: THIS ARTICLE IS PREACHY, PEACHY AND MOTIVATIONAL SPEECHY.
Grow A Seed Launch Into A Music Release (Like Taylor Swift)!
With the modern stat that less that 1% of albums breakeven on sales alone, many independent artists are left asking themselves “how the heck will I make my money back?” The answer is to have fans to sell it to.
How To Catch Attention In The Music Industry
Today I want to focus on, from my experience and the way the industry is going, what good managers, labels and others are looking for in artists.
Market Your Music Like a Full-Grain Leather Handbag
Underground music, much like that gorgeous cross-body in a high-end shop window, is a luxury product. You should enjoy yourself, and receive impeccable customer service.