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In the world of songwriting and music publishing, there are two main categories of songs: the “timeless” and the “of its time.” A newly written song will fall into one category or the other, and be marketed accordingly. Most large, overarching genres, such as pop,...

Displayed on their website, the bio is a few paragraphs of text where the artist must showcase who they are, describe what they sound like, and ultimately influence the reader to care more about them; writing one can sometimes be as skillful an art as...

Ask yourself this: does my brand reflect what I’m all about as an artist? No matter where you are on your personal journey to defining your artistic brand, you need to be able to wake up and in the morning and be excited about what...

My biggest advice for an artist on genre is to find something identifiable, but feel free to dance around it sometimes. But also know that with the creative risk comes potential failure on the marketing side of things.  It’s a risk that many artists have...