music marketing Archives - Pop of Colour
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Olivia King is a pop artist who knows the definition of hard work. Her daily routine consists of responding to all her emails, filming content for her hundred of thousands of social media followers,  co-writing for hours, hitting the gym, cooking dinner, recording music in...

Just like one of the many tubs of ice cream seeking to be chosen as a cone, your personal brand needs to stand out, be memorable, and attract the right fans. The benefits to building a strong personal brand are that it allows you to...

Growing up and now working in music industry has led me to track down the answers to different questions I asked myself about the radio edit machine over the years, and how you, an independent artists not on commercial radio (yet) can take queues from...

When someone wants to monetize their artistic pursuits one of their first thoughts is to roll out the band merchandise. Whilst it’s a given and almost the easy option, it can be very lucrative when it’s done the right way. The problem is, that most...

Many musicians and other creatives around me have been launching crowdfunding campaigns lately. Out of curiosity, I’ve been asking them about both their successes and the lessons they’ve learned along the way, and now bring them to you....

NEWS Musician Mental Health Helpline Launched in UK SOCAN and Re:Sound Join Forces in Canada Major Labels vs. American ISPs PledgeMusic Possibly Under Criminal Investigation  ...