music marketing trends
Creative marketing agency that specializes in music.
music business, music industry, music marketing, music blog, music publicist, creative marketing agency,
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The music industry is one of exponential innovation. There’s no telling where we’ll be a year after I, Clarence, the Pop of Colour boy, write this post. Therefore, let me lay down a few of my wild predictions and educated guesses on the permanent internet, for...

This article discusses do’s and dont’s when it comes to garments - or as I like to call it: the 10 commandments of onstage fashion....

Displayed on their website, the bio is a few paragraphs of text where the artist must showcase who they are, describe what they sound like, and ultimately influence the reader to care more about them; writing one can sometimes be as skillful an art as...

Ask yourself this: does my brand reflect what I’m all about as an artist? No matter where you are on your personal journey to defining your artistic brand, you need to be able to wake up and in the morning and be excited about what...

I like to compare iTunes/Apple Music, Spotify, and others to department stores. Once you licence your beautiful craftsmanship to be sold there, you have very little control over how they place it (is it on a shelf at eye-level? Is it flung into a pile?...