music branding Archives - Pop of Colour
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Just like one of the many tubs of ice cream seeking to be chosen as a cone, your personal brand needs to stand out, be memorable, and attract the right fans. The benefits to building a strong personal brand are that it allows you to...

When someone wants to monetize their artistic pursuits one of their first thoughts is to roll out the band merchandise. Whilst it’s a given and almost the easy option, it can be very lucrative when it’s done the right way. The problem is, that most...

I hope this article gave you some information on why you should care if you have the same band name as someone else, as well as a few defensive steps to take, hoping it doesn’t escalate. Remember that if it does, always consult a lawyer....

A music industry late show. Premieres Monday Nights at 9pm EST on Facebook and Instagram. Watch reruns on our website....

My biggest advice for an artist on genre is to find something identifiable, but feel free to dance around it sometimes. But also know that with the creative risk comes potential failure on the marketing side of things.  It’s a risk that many artists have...