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In the new music business, a lot of startups are forming with the goal of helping independent artists, a classification that has never had the numbers and power it does now at any other point in history. Pop of Colour is one of them. As part...

Olivia King is a pop artist who knows the definition of hard work. Her daily routine consists of responding to all her emails, filming content for her hundred of thousands of social media followers,  co-writing for hours, hitting the gym, cooking dinner, recording music in...

Just like one of the many tubs of ice cream seeking to be chosen as a cone, your personal brand needs to stand out, be memorable, and attract the right fans. The benefits to building a strong personal brand are that it allows you to...

When someone wants to monetize their artistic pursuits one of their first thoughts is to roll out the band merchandise. Whilst it’s a given and almost the easy option, it can be very lucrative when it’s done the right way. The problem is, that most...

Many musicians and other creatives around me have been launching crowdfunding campaigns lately. Out of curiosity, I’ve been asking them about both their successes and the lessons they’ve learned along the way, and now bring them to you....

The indie music blogosphere has gone through massive changes in the last few months; major publications have been going dark, music publicists are adapting their business models, music fans can stream any album they want....

Since March 2018, I have been hosting a weekly show via Facebook Live. This article lists different tweaks I have picked up along the way, which can help you give live broadcasting a try, as well as provide some behind-the-scenes stories. ...

NEWS Brought to you by SHUBB CAPOS Spotify Reported 2 Million Ad-Blocking Users In March Pandora’s Voice-Activated Streams Have Jumped 50% In 2018 [embed]https://www.facebook.com/popofcolourmusic/videos/242483193132376/[/embed] ...