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Creative marketing agency that specializes in music.
music business, music industry, music marketing, music blog, music publicist, creative marketing agency,
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In the new music business, a lot of startups are forming with the goal of helping independent artists, a classification that has never had the numbers and power it does now at any other point in history. Pop of Colour is one of them. As part...

Just like one of the many tubs of ice cream seeking to be chosen as a cone, your personal brand needs to stand out, be memorable, and attract the right fans. The benefits to building a strong personal brand are that it allows you to...

In this article, I’ll walk you through some troubleshooting techniques to help remove barriers you’re setting for yourself so that you make the most of your creative ideas. ...

Enterprise Gamification is when a company takes its customer loyalty program and adds some fun, interactive elements in an effort to reward repeat business from new customers, and keep even their regulars on their toes. The Enterprise Gamification theory is a clear solution to revitalizing...

Since March 2018, I have been hosting a weekly show via Facebook Live. This article lists different tweaks I have picked up along the way, which can help you give live broadcasting a try, as well as provide some behind-the-scenes stories. ...

Sara Wilkinson is launching Wilkinson Wednesdays in early 2019. “I’m super excited about it! I'll be focusing on building my fan base by releasing a new video, sometimes super produced and other times just a simple acoustic session, every Wednesday.”...