branding Archives - Pop of Colour
Creative marketing agency that specializes in music.
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Just like one of the many tubs of ice cream seeking to be chosen as a cone, your personal brand needs to stand out, be memorable, and attract the right fans. The benefits to building a strong personal brand are that it allows you to...

When someone wants to monetize their artistic pursuits one of their first thoughts is to roll out the band merchandise. Whilst it’s a given and almost the easy option, it can be very lucrative when it’s done the right way. The problem is, that most...

I hope this article gave you some information on why you should care if you have the same band name as someone else, as well as a few defensive steps to take, hoping it doesn’t escalate. Remember that if it does, always consult a lawyer....

A music industry late show. Premieres Monday Nights at 9pm EST on Facebook and Instagram. Watch reruns on our website....

Ask yourself this: does my brand reflect what I’m all about as an artist? No matter where you are on your personal journey to defining your artistic brand, you need to be able to wake up and in the morning and be excited about what...

I like to compare iTunes/Apple Music, Spotify, and others to department stores. Once you licence your beautiful craftsmanship to be sold there, you have very little control over how they place it (is it on a shelf at eye-level? Is it flung into a pile?...