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branding strategy
Creative marketing agency that specializes in music.
music business, music industry, music marketing, music blog, music publicist, creative marketing agency,
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Ask yourself this: does my brand reflect what I’m all about as an artist? No matter where you are on your personal journey to defining your artistic brand, you need to be able to wake up and in the morning and be excited about what...

I like to compare iTunes/Apple Music, Spotify, and others to department stores. Once you licence your beautiful craftsmanship to be sold there, you have very little control over how they place it (is it on a shelf at eye-level? Is it flung into a pile?...