Reports
Creative marketing agency that specializes in music.
music business, music industry, music marketing, music blog, music publicist, creative marketing agency,
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Reports

At Pop of Colour, we take artist bio writing seriously. When long time friend and fan Crystalena needed help with her bio, we kept the transcript of the conversation, remixed it into article format, and with her permission, are raising this pop rock queen as...

Enterprise Gamification is when a company takes its customer loyalty program and adds some fun, interactive elements in an effort to reward repeat business from new customers, and keep even their regulars on their toes. The Enterprise Gamification theory is a clear solution to revitalizing...

The music industry is one of exponential innovation. There’s no telling where we’ll be a year after I, Clarence, the Pop of Colour boy, write this post. Therefore, let me lay down a few of my wild predictions and educated guesses on the permanent internet, for...

If your winter plans include learning about the music business, please let me introduce you to, in no particular order, the Pop of Colour reading list of the best music business books I’ve read recently. ...

This article discusses do’s and dont’s when it comes to garments - or as I like to call it: the 10 commandments of onstage fashion....

One of my latest fascinations has been this concept called “Enterprise Gamification” - particularly, the idea of how fan loyalty can be strengthened by integrating one’s brand into the everyday lives of customers by harnessing the natural competitive streak and value of social status in...

The MEGAPHONO music conference and showcase event is growing up so fast. From February 8-10, The Metcalfe Hotel in downtown Ottawa was full of industry professionals and artists,  learning from each other during the day, and having a good time at local venues on both...

A few weeks ago, I had the opportunity to meet someone from Music Canada, who gave me my very own hard copy of their latest report titled “The Value Gap: Its Origins, Impacts and a Made-in-Canada Approach.” ...

I’ve been fascinated about the whole Christmas music industry for a long time, and this article is a compilation of questions I’ve asked myself over the years, and took it upon myself to find the answers. Hopefully, these facts and stories will give you cool...

In Evergreen, Noah Fleming boils it down to the three Cs: Character, Community and Content. I’m going draw out how they work in the music business....