Digital Archives - Pop of Colour
Creative marketing agency that specializes in music.
music business, music industry, music marketing, music blog, music publicist, creative marketing agency,
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To build an audience, you need to reach new people. The cheapest, most effective way to do that is for current fans to share your content with their network, thereby attracting connections with similar taste. Here are the five ways to create shareable content....

Did you know you don’t have to be right at your computer or phone in order for statuses and photos to be posted to your professional social media feeds? You can schedule them to send out at a specific time, on a specific day, far...

Have you ever noticed that, despite targeting Facebook ads based on what your fans like with the precision of a brain surgeon, they still lean so heavily male? Here's how to deal with creepy guys sending your business their unprofessional love and affection. ...

Since March 2018, I have been hosting a weekly show via Facebook Live. This article lists different tweaks I have picked up along the way, which can help you give live broadcasting a try, as well as provide some behind-the-scenes stories. ...

With the independent music business being the Wild West, it’s no surprise that snake oil sales people have shown up to try and take advantage of emerging bands and artists trying to build a career. I’ve created the STOP method. S.T.O.P. - for Spelling, Timeline,...

On social media, you cannot change the shape of your profile picture or add length to tweets. Once those parameters are played within, however, now is the time to fully make your profiles yours. Some people are tidier than others. And some have a gift...