Branding Archives - Pop of Colour
Creative marketing agency that specializes in music.
music business, music industry, music marketing, music blog, music publicist, creative marketing agency,
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A hero’s journey is the central focus of so many legends, both in fiction and the business world. This article will walk you through seven steps to take control of your narrative, and turn your personal brand into that of a hero. Be sure to...

At Pop of Colour, we take artist bio writing seriously. When long time friend and fan Crystalena needed help with her bio, we kept the transcript of the conversation, remixed it into article format, and with her permission, are raising this pop rock queen as...

Just like one of the many tubs of ice cream seeking to be chosen as a cone, your personal brand needs to stand out, be memorable, and attract the right fans. The benefits to building a strong personal brand are that it allows you to...

Displayed on their website, the bio is a few paragraphs of text where the artist must showcase who they are, describe what they sound like, and ultimately influence the reader to care more about them; writing one can sometimes be as skillful an art as...

Ask yourself this: does my brand reflect what I’m all about as an artist? No matter where you are on your personal journey to defining your artistic brand, you need to be able to wake up and in the morning and be excited about what...

I like to compare iTunes/Apple Music, Spotify, and others to department stores. Once you licence your beautiful craftsmanship to be sold there, you have very little control over how they place it (is it on a shelf at eye-level? Is it flung into a pile?...

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