Big Ideas Archives - Pop of Colour
Creative marketing agency that specializes in music.
music business, music industry, music marketing, music blog, music publicist, creative marketing agency,
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The year may be 2020, but foresight in an industry as wild as the music business certainly isn’t. Your colourful internet music business nerd is back again to present his 10 Music Industry Predictions for 2020… PREDICTION #1 - More signed artists will demand ownership of...

Enterprise Gamification is when a company takes its customer loyalty program and adds some fun, interactive elements in an effort to reward repeat business from new customers, and keep even their regulars on their toes. The Enterprise Gamification theory is a clear solution to revitalizing...

The music industry is one of exponential innovation. There’s no telling where we’ll be a year after I, Clarence, the Pop of Colour boy, write this post. Therefore, let me lay down a few of my wild predictions and educated guesses on the permanent internet, for...

In the world of songwriting and music publishing, there are two main categories of songs: the “timeless” and the “of its time.” A newly written song will fall into one category or the other, and be marketed accordingly. Most large, overarching genres, such as pop,...

I’ve been fascinated about the whole Christmas music industry for a long time, and this article is a compilation of questions I’ve asked myself over the years, and took it upon myself to find the answers. Hopefully, these facts and stories will give you cool...