About
Creative marketing agency that specializes in music.
music business, music industry, music marketing, music blog, music publicist, creative marketing agency,
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About Us
Pop of Colour is a creative marketing agency that specializes in persona building and helping artists make their fans feel special, online or in the real world. Our bright and colourful company is based in Ottawa, Canada, and has clients from around the world.

Clarence Charron

Founder & CEO

“Clarence” is Latin for “bright and colourful,” which is an accurate description of myself. I talk about the music business in a down-to-earth, bubbly and kind way, strongly holding the belief that artists should be empowered with knowledge to make the best choices for a long career of impacting fans through their music – may they be signed or independent. 

 

I started out a country-folk artist, and was fortunate to discover early on that I would rather cheer loudly from the VIP area than be onstage. I get far more fulfilment out of being at the service of the community I built. Making fans feel special is a cornerstone to my philosophy as an entrepreneur in the music business.

 

You know how theatre actors wear stage makeup in order to enhance their facial features for a larger audience? I do that with musicians’ personalities. I work with artists to augment their best traits for a crowd, may it be onstage, online, or anywhere they need to make a connection. It’s a delicate art, to be able to know where the sweet spot is, before overdoing it and descending into a parody of oneself, or accidentally being caged into a 2D role that doesn’t allow the versatility of emotions and framing that comes with real, authentic art.

Chris

Grant Writer

Christopher Cerpnjak is a passionate music industry professional with demonstrated experience in artist marketing, business development, and grant writing. Currently, he is the English Canada Account Manager at Naxos, a globally leading classical record label. Previously, he has held positions with Universal Music Canada and the Canadian Live Music Association. Christopher holds a Graduate Certificate in Music Business from Humber College and an Honours BFA in Music from York University. He was formerly a musician in the Toronto underground indie and progressive rock scenes and continues to make electronic music on the side. A lover of all things music, Christopher looks froward to working with you on your next grant application!

Hadar Baron

Director of Daily Operations

Hadar Baron is an Israeli-born and New Jersey-based singer/songwriter and music industry professional. She studied Music Industry with Business Essentials at Ramapo College of New Jersey, from which she graduated early Summa Cum Laude.

 

Along with writing, making, and performing music, Hadar has delved into the business side of the music industry as well – with experiences in the music industries of NYC, London, Tel Aviv, and her local NJ music scene. She ran her school’s record label – Ramix Recordings, and has worked with companies such as The Orchard, Music Ally, Sofar Sounds, You And Whose Army Media, and more.

 

Hadar spends as much time on her music as she does in the industry, performing with her band locally and writing new songs she plans to release soon. Hadar uses her industry knowledge to promote her own music, as well as help other musicians she believes in. She has spent the past few years researching the Israeli music industry, and wrote her research thesis discussing the differences between the Israeli and North American music industries (more info about her research can be found here.

Along with music, Hadar loves cheesecake, puppies, and terrible puns.

Darren

Darren O’Reilly

Wardrobe Consultant

Darren O’Reilly loves all things fashion. He’s in an open minded creative who loves to share his ideas, opinions, and work close with clients in finding patterns and fits that help express themselves with the sheer confidence we all hold within.

Darren loves to dance and drink wine. When not helping artists, he up-cycles clothing for his downtown Ottawa boutique.