I started out a country-folk artist, and was fortunate to discover early on that I would rather cheer loudly from the VIP area than be onstage. I get far more fulfilment out of being at the service of the community I built. Making fans feel special is a cornerstone to my philosophy as an entrepreneur in the music business.
You know how theatre actors wear stage makeup in order to enhance their facial features for a larger audience? I do that with musicians’ personalities. I work with artists to augment their best traits for a crowd, may it be onstage, online, or anywhere they need to make a connection. It’s a delicate art, to be able to know where the sweet spot is, before overdoing it and descending into a parody of oneself, or accidentally being caged into a 2D role that doesn’t allow the versatility of emotions and framing that comes with real, authentic art.
Along with writing, making, and performing music, Hadar has delved into the business side of the music industry as well – with experiences in the music industries of NYC, London, Tel Aviv, and her local NJ music scene. She ran her school’s record label – Ramix Recordings, and has worked with companies such as The Orchard, Music Ally, Sofar Sounds, You And Whose Army Media, and more.
Hadar spends as much time on her music as she does in the industry, performing with her band locally and writing new songs she plans to release soon. Hadar uses her industry knowledge to promote her own music, as well as help other musicians she believes in. She has spent the past few years researching the Israeli music industry, and wrote her research thesis discussing the differences between the Israeli and North American music industries (more info about her research can be found here.
Along with music, Hadar loves cheesecake, puppies, and terrible puns.
Darren loves to dance and drink wine. When not helping artists, he up-cycles clothing for his downtown Ottawa boutique.