12 Easy Tweaks To Improve Your Live Video Broadcasts
Since March 2018, I have been hosting a weekly show via Facebook Live. This article lists different tweaks I have picked up along the way, which can help you give live broadcasting a try, as well as provide some behind-the-scenes stories. 
facebook live, IGTV, instagram live, live steaming, live stream, live-streaming, livestream
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12 Easy Tweaks To Improve Your Live Video Broadcasts

Since March 2018, I have been hosting a weekly show via Facebook Live. It was terrifying at first, but now is an exhilarating highlight of my regular schedule, and I would like to credit it with helping me improve my public speaking and stage fright. 

 

This article lists different tweaks I have picked up along the way, which can help you give live broadcasting a try, as well as provide some behind-the-scenes stories. 

Clean Up Your Audience’s Field of View and Background.

You want your content to remain the focus of the video, and not let your audience be distracted by a messy bedroom, or give your camera the chance to accidentally focus on something other than you.

 

For example, here is a very early episode where my lamp was blocking the field of view:

Pop of Colour LIVE! Episode 06 – 20 Cold Email Tips

EA MUSIC INDUSTRY LATE NIGHT SHOWBlog: popofcolourmusic.comFree Branding Style Guide: bit.do/popofcolournewsletterArtist Services: popofcolourmusic.com/pop-shopVirtual Tip Jar / Spoil Queen Louise: paypal.me/popofcolourmusicREFERENCES (AND OTHER COOL STUFF):Streaming Services Ranked by Royalty Payout Rates: http://www.hypebot.com/hypebot/2018/04/which-music-streamer-pays-best-its-not-spotify-chart.htmlUK Women Working at Major Labels Are Being Paid Less Than Men (New Stats): https://www.musicbusinessworldwide.com/heres-what-major-labels-are-paying-women-compared-to-men-in-the-uk/Free E-Book “2018 Music Trends: The Top Predictions” by Eventbrite: https://www.eventbrite.com/blog/academy/music-trends-2018/How To Cold Email A Music Journalist (and snag that interview): https://www.popofcolourmusic.com/2016/12/09/how-to-cold-email-a-music-journalist-and-snag-that-interview/What Is A Professional Email Address: https://www.popofcolourmusic.com/2018/03/14/professional-email-address/Tea and mug a gift from David’s Tea: davidstea.comSAY HI!Facebook: facebook.com/popofcolourmusicInstagram: instagram.com/popofcolourmusicTwitter: twitter.com/claracharronLinkedIn: linkedin.com/in/clara-charronEmail: clara@popofcolourmusic.com

Posted by Pop of Colour – Music Marketing on Monday, April 9, 2018

 

Now compare it to a more recent episode, where I kept my “set” extremely simple, so that the focus was on me and what I had to say:

 

Pop of Colour Late Show: Episode 27 – Selling Merch

🎶 A MUSIC INDUSTRY LATE NIGHT SHOW🕘 Premieres Monday Nights at 9 EST on Facebook 🦄 Blog Articles and Old Episodes: https://popofcolourmusic.com🦄 Want That Notebook? clara@popofcolourmusic.com📰 NEWS ITEMS MENTIONED (full article links on blog)📰 38% of Spotify Users Are Now On Premium Subscriptions 📰 Spotify Cracks Down On Family Plan Abuses📰 Snapchat Has Lost 2 Million Daily Users in The Last Three Months🐱 SAY HI!Facebook: facebook.com/popofcolourmusicInstagram: instagram.com/popofcolourmusic Twitter: twitter.com/claracharronEmail: clara@popofcolourmusic.com

Posted by Pop of Colour – Music Marketing on Monday, October 29, 2018

 

Remember That Not Many People Tune In Live.

The biggest aspect about Facebook Live broadcasting no one tells you is that the magic is in the replays. Depending on the night, I will average 3-12 live viewers. However, by the end of the week, if I promote it properly, my viewership should be in the several thousand. So I love on my live viewers, but also make sure to welcome and acknowledge those who aren’t watching exactly at 9pm EST on Mondays (AKA my vast majority).

 

Launch Straight Into Content.

Because most people watching live videos after they have been broadcast, when they click play, it starts from the very beginning, as opposed to where you are in real time. An embarrassing mistake I see lots of content creators make with live broadcasts is that they start the live video, then just sit twiddling their thumbs, fixing their hair, etc… until someone tunes in and the show begins. So, if post-broadcast time viewers hit play on your video while scrolling in their newsfeed, they will be understandably bored (and confused!) by your content (or lack thereof), and will keep scrolling. 

 

Chuck The Script.

A few years ago, YouTube was revolutionary because it let authentic people broadcast their authentic selves for the world to see – as opposed to television’s scripted and posed perfection. Now that YouTube has grown up and gone corporate, so have all the major creators on that platform. Facebook Live and other live broadcasting platforms are the new place to meet content creators and artists of all sorts communicating with and cultivating their fanbase. Be yourself, that’s what this platform’s for.

 

Write A Bullet-Point Outline.

While I fully advocate not memorizing scripted lines, if you are going to go the route of a “regular show” and are not a distinguished improv actor, I recommend putting a basic structure in place for fans to look forward to in every episode, and you to never draw an awkward blank or get lost down a long rabbit hole tangent. 

 

Check Your Audio.

Make sure you can be heard loud and clear. I have filmed episodes with a microphone, and you can hear the difference in sound quality.

 

No Mic: 

Pop of Colour Late Show: Social Media Trends for 2019

🐱 Get Your Freebies Here: https://www.popofcolourmusic.com/freebies/ 🎶 A MUSIC INDUSTRY LATE NIGHT SHOW🕘 Premieres Monday Nights at 9 EST on Facebook 🐱 NEWS COVERED: Australia’s ISP’s Crackdown on Stream Ripping:https://www.techdirt.com/articles/20190111/10540541376/music-groups-waste-no-time-using-australias-new-copyright-law-to-shut-down-stream-ripping-sites.shtmlPledge Music’s Former CEO Offers Help To Artists Affected by Platform Glitches:https://www.hypebot.com/hypebot/2019/01/pledgemusic-co-founder-benji-rogers-offers-help-as-late-payment-problems-widen.html4 Music Video Trends for 2019:https://www.forbes.com/sites/cheriehu/2019/01/11/music-video-tech-business-transform-2019/#37fe00eb91daThe State of Social Media in 2019 (and where artists can win based on their personal strengths): https://www.popofcolourmusic.com/2019/01/06/social-media-in-2019/ Archive: https://www.popofcolourmusic.com/2019/01/29/late-show-episode-27/ 🐱 SAY HI!facebook.com/popofcolourmusicinstagram.com/popofcolourmusic twitter.com/claracharronclara@popofcolourmusic.compopofcolourmusic.com

Posted by Pop of Colour – Music Marketing on Tuesday, January 29, 2019

Mic: 

Pop of Colour Late Show: Episode 28 – Business Foundations

🎶 A MUSIC INDUSTRY LATE NIGHT SHOW🕘 Premieres Monday Nights at 9 EST on Facebook 🦄 Episode Archive, References and Freebies: https://www.popofcolourmusic.com/2018/11/05/late-show-episode-28/ 📰 Britain’s Music Industry Made Record $5.8 Billion in 2017📰 Shazam Is Now Integrated With Instagram Stories📰 Solo Pianists Are Crushing It!🐱 SAY HI!facebook.com/popofcolourmusicinstagram.com/popofcolourmusic twitter.com/claracharronclara@popofcolourmusic.com

Posted by Pop of Colour – Music Marketing on Monday, November 5, 2018

If my ageing computer can handle the stress, I’m definitely going to go back to mic’ing my videos.

 

Check Your Angles.

You don’t want your head cropped off, or the camera’s upward tilt to make you look like an awkward seal.

Check Your Lighting.

For one summer, I had the crazy good fortune of sharing a gorgeous apartment with a professional lighting designer (the drawback involved months of sleeping on the living room floor, but that’s a story for another day). 

 

With my late night show requiring it being, well, nighttime, I’ve gone through several lighting experiments in different locations to find what works for me. 

 

From my humble bedroom start with an overhead bulb and side table lamp…

Pop of Colour LIVE! Episode 08 – Music Industry Scams (and how to spot them)

A MUSIC INDUSTRY LATE NIGHT SHOWBlog: popofcolourmusic.comFree Branding Style Guide: bit.do/popofcolournewsletterVirtual Tip Jar / Spoil Queen Louise: paypal.me/popofcolourmusicREFERENCES (AND OTHER COOL STUFF):ASCAP Paid Songwriters, Music Publishers More Than $1B For First Time In 2017: http://www.hypebot.com/hypebot/2018/04/ascap-paid-songwriters-music-publishers-more-than-1b-for-first-time-in-2017.htmlKendrick Lamar wins Pulitzer Prize: https://www.rollingstone.com/music/news/kendrick-lamar-wins-pulitzer-prize-for-music-w519219Artists Without Label Revenue Up 27%: http://www.hypebot.com/hypebot/2018/04/artists-without-label-revenue-up-27-industry-14b-mark-mulligan.htmlA&R Meets AI: http://www.hypebot.com/hypebot/2018/04/ar-meets-ai-why-your-next-label-rep-could-be-a-robot.htmlTea and mug a gift from David’s Tea: davidstea.comSAY HI!Facebook: facebook.com/popofcolourmusicInstagram: instagram.com/popofcolourmusicTwitter: twitter.com/claracharronLinkedIn: linkedin.com/in/clara-charronEmail: clara@popofcolourmusic.com

Posted by Pop of Colour – Music Marketing on Monday, April 23, 2018

…To the gorgeous pro lighting (and panoramic view) of the Summer of 2018…

Pop of Colour LIVE! Episode 18 – Business Card Design

Pop of Colour LIVE! Episode 18 – Business Card DesignA MUSIC INDUSTRY LATE NIGHT SHOWWatch Live on Facebook, Monday Nights at 9 ESTRead My Blog: popofcolourmusic.comArticle & Episode Delivery: http://bit.do/popnewsletterMusician Bio Writing, EPKs, Social Media Audits and Brand Marketing: https://www.popofcolourmusic.com/pop-shop/THIS WEEK’S NEWS BROUGHT TO YOU BY Eastman GuitarsEastman Guitars (and other fretted instruments): https://www.eastmanguitars.com/artistsSpotify’s Q2 Earnings Call: http://www.hypebot.com/hypebot/2018/07/9-big-takeaways-from-spotifys-q2-earnings-call.htmlMajor Labels vs. Internet Service Providers: https://www.digitalmusicnews.com/2018/07/26/sony-umg-warner-three-strikes-sky-ireland/DISCOUNTS ON BUSINESS CARDS!Student Discount: 15% off any order with MOO student discount (students must use university-provided email address at MOO login for code to work): http://www.tkqlhce.com/click-8821774-12963502Get 50% off Stickers when you spend $75 on MOO Business Cards: http://www.jdoqocy.com/click-8821774-13401433SAY HI!Facebook: facebook.com/popofcolourmusicInstagram: instagram.com/popofcolourmusic Twitter: twitter.com/claracharronEmail: clara@popofcolourmusic.com

Posted by Pop of Colour – Music Marketing on Monday, July 30, 2018

…To today’s set up on my vintage pink couch in my own place.

Pop of Colour Late Show: Interview with Danielle Allard

🎶 A MUSIC INDUSTRY LATE NIGHT SHOW🕘 Premieres Monday Nights at 9 EST on Facebook 👑 TONIGHT’S SPECIAL GUEST: Danielle Allardfacebook.com/danielleallardmusictwitter.com/daniellejallardyoutube.com/user/daniellejallard/videosdanielleallard.com🐱 FREEBIES AND NEW BLOG ARTICLE!Free Stuff: https://www.popofcolourmusic.com/freebies/ The State of Social Media in 2019 (and where artists can win based on their personal strengths): https://www.popofcolourmusic.com/2019/01/06/social-media-in-2019/ 🐱 SAY HI!facebook.com/popofcolourmusicinstagram.com/popofcolourmusic twitter.com/claracharronclara@popofcolourmusic.compopofcolourmusic.com

Posted by Pop of Colour – Music Marketing on Monday, January 14, 2019

What I use now is a ring light – you can get them on Amazon. What they do is illuminate all sides of your face evenly so as not to cast weird shadows. You can take a look at the exact one I have here.

 

Be Consistent.

This is the one leaf you should take from cable TV’s book: a consistent broadcasting schedule. Whether you go live weekly or daily, fans should know what time and when. If you can’t do it, let them know with as much advance notice as possible. 

 

Keep Your Cool.

Technology is great… until it doesn’t work. I am not immune to these difficulties, which seem to always take place when I’ve invited distinguished guests onto my show. 

 

In the case of Ryan Kairalla from Break The Business, the screen wouldn’t split, so we went forward with his audio only.

Pop of Colour LIVE! Episode 14 – Record Deals feat. Ryan KairallaA MUSIC INDUSTRY LATE NIGHT SHOWWatch Live on Facebook, Monday Nights at 9 ESTSHARE THIS VIDEO to be entered to WIN a free copy of “Break the Business: Declaring Your Independence And Achieving True Success In The Music Industry” by Ryan Kairalla!Get A FREE E-Book On Music Blogs & PR: bit.do/popofcolournewsletterProfessional Bio Writing, EPKs, Social Media Audits and Brand Building: https://www.popofcolourmusic.com/pop-shop/ Blog: popofcolourmusic.comTONIGHT’S SPECIAL GUEST, RYAN KAIRALLA:Listen To The “Break The Business Podcast” On SoundCloud: https://soundcloud.com/breakthebusinessBuy Ryan’s Book: https://www.amazon.com/Break-Business-Ryan-Kairalla/dp/0692590668/Our Podcast Episode Together: https://soundcloud.com/breakthebusiness/btb-ep-134-exclusive-recording-agreements-and-metoo-interview-with-clara-charron-of-pop-of-colourMy Interview With Ryan: https://www.popofcolourmusic.com/2018/05/03/ryan-kairalla-interview/Facebook: facebook.com/breakthebusiness/Twitter: twitter.com/ryankairREFERENCES (AND OTHER COOL STUFF):Teens Are Abandoning Facebook: http://www.hypebot.com/hypebot/2018/06/teens-are-abandoning-facebook-for-3-social-services.htmlFacebook Adds Lip-Synching To Platform: http://www.hypebot.com/hypebot/2018/06/facebook-aims-to-bring-the-fun-back-into-music.html PledgeMusic Falls Behind In Paying Artists: http://www.hypebot.com/hypebot/2018/06/pledgemusic-behind-in-paying-artists-promises-fix.html Pop of Colour LIVE! Episode 14 – Record Labels feat. Ryan Kairalla

Posted by Pop of Colour – Music Marketing on Monday, June 11, 2018

In the case of Dave Cool from Bandzoogle, I accidentally ended the broadcast when trying to just end his stream. So I went back on solo to finish the episode. Remember, the show must go on!

Pop of Colour LIVE! Episode 15 – Website Design feat. Dave Cool

(Part 1) A MUSIC INDUSTRY LATE NIGHT SHOWWatch Live on Facebook, Monday Nights at 9 ESTProfessional Bio Writing, EPKs, Social Media Audits and Brand Building: https://www.popofcolourmusic.com/pop-shop/ Blog: popofcolourmusic.comTONIGHT’S SPECIAL GUEST, DAVE COOL:Dave Cool is the director of artist and industry outreach at Bandzoogle, a DIY website building platform for musicians. Read This: https://bandzoogle.com/blog/10-principles-of-great-music-web-design SAY HI!Facebook: facebook.com/popofcolourmusicInstagram: instagram.com/popofcolourmusic Twitter: twitter.com/claracharronEmail: clara@popofcolourmusic.com

Posted by Pop of Colour – Music Marketing on Monday, June 18, 2018
Pop of Colour LIVE! Episode 15 – News Segment

(Part 2) A MUSIC INDUSTRY LATE NIGHT SHOWWatch Live on Facebook, Monday Nights at 9 ESTProfessional Bio Writing, EPKs, Social Media Audits and Brand Building: https://www.popofcolourmusic.com/pop-shop/ Blog: popofcolourmusic.comREFERENCES (AND OTHER COOL STUFF):Sony Music Splits Spotify Stock Sale With Roster: https://www.musicbusinessworldwide.com/revealed-how-sonys-750m-spotify-equity-cash-will-be-shared-with-artists/ Spotify Offers Advances To Indie Artists: https://www.billboard.com/articles/business/8461162/spotify-direct-deals-artists-managers-labels-options Snapchat’s New Music App Integrations: http://www.hypebot.com/hypebot/2018/06/snapchat-gets-musical-with-bandsintown-patreon-eventbrite-pandora-seatgeek-more.html Apple Music For Artists: https://artists.apple.comSAY HI!Facebook: facebook.com/popofcolourmusicInstagram: instagram.com/popofcolourmusic Twitter: twitter.com/claracharronEmail: clara@popofcolourmusic.com

Posted by Pop of Colour – Music Marketing on Monday, June 18, 2018

Encourage Audience Engagement.

The beauty of live broadcasting is that people can tune in live, and therefore interact with you in real time. Show these fans love, encourage them to talk to each other and ask them questions.

 

Austin James, a solo artist I recently interviewed, built a loyal fanbase that sends him money via a virtual tip jar, he created an online forum just for them, he makes a full-time living in Nashville via daily Facebook Live broadcasts. 

 

End Strongly.

Last but not least, say goodbye to your audience as you sign off, letting them know what a good time you had with them. It’s all about making fans feel special.

** Hire Pop of Colour To Help Your With Your Music Goals! **

 

Stay Colourful, 

  • Clarence

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